Scent Marketing Solutions

About Scent Marketing Solutions

The Scent Marketing Solutions is one of our most powerful and evocative senses. From a loved one’s perfume to the scent of freshly baked bread, we associate certain smells with memories and emotions, which is why it is important for businesses to use fragrance to their advantage when branding their brands and creating memorable customer experiences.

Scent Marketing

Scent marketing is both an aggressive and subtle form of marketing, and it can be used by retail stores, restaurants, hotel operators and even airlines. For example, Dunkin’ Donuts pumps out the aroma of freshly brewed coffee to draw customers into their stores, and Singapore Airlines uses their signature scent throughout their planes and lounges (Stefan Floridian Waters) to create an atmosphere that is luxurious and relaxing for their passengers.

A Unique Scent: Using a custom scent allows a business to stand out from competitors and create a unique brand identity. A pleasant smelling environment will encourage customers to linger longer and make higher spending decisions. The right scent can also help build a lasting association in the mind of a consumer with a particular brand, which increases loyalty and repeat business.

A Scent Specialist can help a retailer identify the best scent for their unique products and shoppers. They can recommend which scents will work best and advise on the optimal placement of the scent dispersal systems based on each individual facility. A Scent Specialist can also offer suggestions on the proper care and maintenance of the scenting equipment to extend its longevity.