TikTok Targeting Options

Whether you are an experienced TikTok advertiser or just getting started, understanding the different TikTok targeting options can help you create effective campaigns. From broad to granular, the variety of available audience targeting allows you to reach your target customer and maximize your return on investment.

When deciding how to target your TikTok campaign, it is important to determine your ideal customer persona and use that as your guide. This will ensure your ads are being shown to the right people. You can also use the TikTok platform’s algorithm to find your best customers through Interest and Behaviour tags, then optimize towards those audiences. For example, if you notice that a certain interest or behaviour tag is driving conversions for your business, add that to your targeting and increase budget to drive more traffic.

Exploring Options: Understanding TikTok Targeting Options

Another way to find your ideal audience on TikTok is through Lookalike Audiences, which can be created from data points such as your customer file, app engagement, website traffic, or your business account. By creating a Lookalike Audience, you can then expand your reach to new potential customers who share similar characteristics to your existing customers.

Finally, you can also use location and device-based targeting to ensure your ads are seen by the people who matter most to your business. For example, if you are promoting a mobile app that requires a certain operating system version or an online store that sells luxury goods, it is important to target these users with relevant device targeting. Similarly, you can also use location targeting to select specific cities, states, DMA Regions, provinces, oblasts, counties, districts, or urban communities.