YouTube Video Ad Formats

People watch a billion hours of video on YouTube video ad formats every day, so it’s an incredible opportunity to promote your business and products to the right audiences. YouTube offers a range of compelling video ad formats to help you engage your audience and achieve your marketing objectives on both YouTube and Google video partner sites.

Skippable in-stream ads are video advertisements that play before, during, or after other videos on YouTube and across the Google Display Network (GDN). After five seconds, viewers can choose to skip the ad. These ads can be optimized to drive awareness, consideration, or online sales and leads.

Maximizing Impact: Exploring YouTube Video Ad Formats

In-feed video ads are displayed next to related YouTube videos, as part of a YouTube search result, or on the YouTube homepage. These ads can be used to drive any marketing objective, but are especially effective for increasing video views and promoting new and featured content.

Overlay ads are semi-transparent text and visuals that appear on top of a video on YouTube. These ads can be optimized to drive traffic and engagement by using a strong call-to-action, and include the option to overlay a clickable URL.

YouTube enables you to target audiences by demographics and interests and to optimize your campaigns with Google Analytics data. To maximize the return on your ad spend, it’s important to regularly review and adjust campaign settings. For example, you can optimize your bidding strategy and ad creative to drive the best performance.